ESurvey CADD Workshop




Course Benefits

 
Manipal ProLearn and
Google India

Joint certification by Manipal ProLearn and Google India

Expert faculty trained by
Google

Intensive face-to-face sessions with expert faculty trained by Google

Learning through Live
Projects

Hands-on learning through Live Projects

Digital Marketing Manager
in different industries

Salary packages vary between 5-20 Lac INR per annum, based on experience

 

Course Highlights


Master Google AdWords
Learn about Google Adwords, Keyword Targeting, Display Ads etc.

Expert faculty trained by Google
Intensive face-to-face sessions with expert faculty trained by Google.

Certification by Google India
Joint Certification by Manipal ProLearn & Google India.

Course Structure


  • Getting Started
  • Introduction to AdWords
  • Account Management
  • Campaign and Ad Group Management
  • A Quick Quiz
  • Keyword Targeting
  • Language and Location Targeting
  • Budgets and Bidding
  • Measurement and Optimization - I
  • Measurement and Optimization - II
  • Measurement and Optimization - II
  • Performance, Profitability, and Growth - I
  • Getting Started
  • Introduction to AdWords
  • Account Management
  • Campaign and Ad Group Management
  • A Quick Quiz
  • Keyword Targeting
  • Language and Location Targeting
  • Budgets and Bidding
  • Measurement and Optimization - I
  • Measurement and Optimization - II
  • Measurement and Optimization - II
  • Performance, Profitability, and Growth - I

Learning Outcomes

Successfully implement online campaigns for your business and marketing problems within the organisationn
Analyse the way in which the Internet has changed the marketing mix elements and how organisations employ them creatively
Gain a fresh perspective on online marketing in a global scenario
Develop a multichannel strategy that delivers on your marketing objectives
Create online brand building initiatives that work
Drive change and foster innovation within your organisation
Integrate new digital marketing techniques into your strategic marketing plan
Discuss key stages in online development using relevant business models
Apply relevant tools and concepts to measure and monitor an annual online marketing plan

Who Should Attend?


Students with a management or engineering background

Individuals / beginners seeking career opportunities in the marketing domain

Professionals who want to shift to digital marketing or those who are beginners in the field of digital marketing

Marketing professionals who use digital marketing to meet their objectives